Posts

Personnel Management and Leadership Style – Going Self-employed #14

Personnel management and leadership style – leadership strength is one of my favorite topics when I am together with other entrepreneurs. I myself am a vocational trainer, a young entrepreneur with all my passion and the ambition to make my employees the best of the best. Consequent action: Leadership style and personal responsibility In reality, […]

Find employees: How do you get the best staff? – Starting your own business #13

Finding employees – How do you get the best employees? There are various ways of recruiting. Since the question comes very often at workshops, here are a few words on the subject of recruitment and image. Find employees: Recruitment offline and online Depending on which industry you are already active in, which opportunities you have, […]

Personnel and Success: Familiarisation to working conditions – Starting your own business #12

Most companies usually start with interns or first-time employees on a temporary basis. Both interns and permanent employees are completely new to the company, nobody knows the philosophy or has spent a year really experiencing the business and the customers. Accordingly, it takes time to form, train and improve the team properly. Ideally, however, this […]

Business start-up costs: staff, rent and equipment – setting up your own business #11

Cost planning and realistic thinking, two points that bite some. For banks and investors, of course, the potential profits should be as high as possible, but for themselves the assessment should be as realistic as possible. You’d rather end up with 5,000 € more a month than 5,000 € too little. For cost planning there […]

Market analysis and development: mass market or niche? – Starting your own business #10

Market analysis and development – How will the market develop? Now that your own business model has been defined and parts of your sales organisation have already been set up, you should be looking at the market. Is it a trend product, for a summer or a long-term business model? External development of markets and […]

Profitability and key figures: KPIs for Entrepreneurs – Starting your own Business #9

Profitability and key figures – Profitability is used to assess the economic success of a company. Profitability is the generic term for several business ratios. Accordingly, there are many ways to calculate profitability. Classical formulas from the BWL The basics of return on equity and return on sales are known from classical business studies. And […]

Win customers: Advantages and Advertising – Starting your own business #8

Winning customers – The easiest way to win customers is advertising. Henry Ford (who is revolutionizing the assembly line of the employment office) already said that for every dollar you put into the product you have to have another one ready to make the product known. Anyone who is willing to invest € 100,000 in […]

Sales and advertising: What does success cost? – Starting your own business #7

Sales and advertising – finding partners in sales makes everything easier. Because one of the core problems at the beginning of a company foundation is always the network to sell products. For this reason, even people who already have knowledge of the industry have a strategic advantage, e.g. a sales representative who has been in […]

Price strategy: High or low prices? – Starting your own business #6

Pricing strategy – There are whole books on the subject of pricing. Why, why and why? In fact, pricing is crucial in the market, for competition and for customers. Small prices, large quantities or large prices and small quantities? Perhaps even large prices and large quantities, as well as one of the world’s largest smartphone […]

Customers, buying behaviour and competition – becoming self-employed #5

Customers, purchasing behaviour and competition – let’s assume that this is the case: The business model is in place, the basic structure is well thought out, the financing is secured, the products are produced, whether software or psychological, the sales department is ready, who are you talking to now? Know your own customers. Their interests, […]