Search engines are the drivers of digital commerce. Almost all inquiries are about them, the fewest visited pages or shops directly. What is SEO actually? Search engine optimization, or SEO, deals with the placement of websites and onlineshops in search engines like Google or Bing. Entire sectors are now referred to as “Google depend businesses”.
This shows the power of the search engines! The work of an SEO manager has many parallels to that of a keynote speaker. In both jobs, it is important to take relevant and interesting information from the less relevant information or data. In the conception, after a sufficient research and a bit of paperwork, a common thread emerges. Whether we want to promote an online shop or create a sophisticated presentation: in both cases the selection of the topics is the decisive point for first-class work. Our speakers have expertise in all relevant areas of search engine optimization. They help brand and company with organization and structure to new sales volume. For medium-sized companies it is no longer just a matter of simple placement, but the top rankings, the time spent on the pages, qualitative backlinks, content marketing, and more. Our speakers give companies, employees and managers an insight with exciting lectures on modern know-how and new methods.
Competition: In London, New York, Los Angeles and more, one lives at the pulse of time
Anyone who wants to promote companies in London, New York, Los Angeles and more is a high competition. Here, there are not only large, established and well-known companies in almost all districts. There are also a lot of creative and young startups, who are coming from all over the world to London, New York, Los Angeles and more! This mix of competitors, young creatives and international business people makes the city special and challenging, compared to many others. This is not just a competitive pressure on the company, but also a competitive pressure on recruiting staff.
Good staff is rare! Companies pay good salaries and commissions, hire freelancers or agencies to improve their placements. Employees who have mastered their skills and are constantly developing, have jobs in London, New York, Los Angeles and more. It is also important for your employees to take up new impulses, for example, in lectures and keynotes on SEO. Not only in London, New York, Los Angeles and more, but also throughout the country, there are innovative ideas and trends. National brands compete not only with national companies, but also international brands push into the market and try to secure shares. In addition to many factors such as digital advertising, the early search engine optimization for onlineshop has become so essential that there are hardly any companies that do without it. Only a few companies in London, New York, Los Angeles and more are proficient in the market so well that they can compete with international brands. Our keynote speakers provide valuable impulses and tips for competitiveness in the digital environment.
What is search engine optimization?
Search engine optimization deals with the targeted analysis of keywords and topics. These are output in a planning and then provide the basic framework for the respective website or the onlineshop. The keywords are usually in a very narrow spectrum, around the topic, no matter which product or service is marketed. In addition to the focused keywords, there are also always a few who go into the breadth. These keywords are targeted at search queries outside of the actually relevant themes, which are still relevant.
Keyword analysis, matrix and search volumes
Case studies for search engine optimization in the horizontal
For the wine trade it could be romantic excursion destinations in wine-growing areas. Car dealers report new fairs and models. For a fashion online shop, an extension of the keywords could look like this: On the one hand there is the classic product range around the assortment (T-shirt, pants, dress, men, women, etc.). Here it is mainly on keywords, which are very exactly on the topic. That would be eg. A dress, or more exactly a summer dress. Similarly, it can be clothes for early, summer, autumn or winter. In the end almost countless combinations arise, which of course still have to be filtered. All the possible linking options are stored in a table, for example, and then check the individual combinations of keywords for the search query volumes. Loanable keywords are then prioritized. If you want to take a wider range of keywords, you can, for example, Build your own Trendblog. In this letter editors about related topics like Fashion Week, celebrities and musicians or about new TV shows.
Through this clever extension of the own theme areas, one not only attracts visitors to the own homepage, which are directly from the environment in London, New York, Los Angeles and more, but also people from other cities, with other interests, which would otherwise never have been noticed on our online offer , An unbelievable advantage to search engines.
Search engine strategy, our speakers for events and conferences
In London, New York, Los Angeles and more it is like in many other cities. For search engine optimization, a competent person is always at the side of the company. In our lectures we therefore pay close attention to the fact that our speakers are very well prepared for the job. We do not have standardized speeches and lectures, but prepare individually for each appointment. In this way, we can guarantee our customers first-class lectures and give their employees many new experiences, impulses and skills in search engine optimization. Especially at meetings in London, New York, Los Angeles and more, we attach particular importance to topics that are at the pulse of the times. It is about trends and innovations in sales. As already mentioned, London, New York, Los Angeles and more is a vibrant metropolis and the people who live here are also trying to work on the latest marketing methods and concepts to improve the online marketing of their companies or their own companies. No matter whether products or services are advertised, the expertise of an experienced SEO Manager is a great value for companies! This is why our speakers coach and train not only employees. We also have coaching concepts for executives in London, New York, Los Angeles and more.
Which areas of search engine optimization do you provide for speakers?
Our agency provides speakers for almost all areas of search engine optimization. It is also about very related topics, which are close to the search engine optimization, as well as advertising or the Analytics. Our lectures are individually designed for the time. Depending on how much speech capacity you provide to our speaker, the speech is adapted to the possibilities. A good lecture, however, will always take some time. Especially when it goes deeper.
SEO in Marketing Mix: Advertising and Analytics
Algorithm raises more than just content: dwell time, bounce rate and page number
Search engine optimization is not just about how your website, blog or online store is found in the search engines like Google, it is also about improving usability! In the past, search engines were relatively simple to ensure that there was a lot of content. Meanwhile the user behavior counts however at least the same for the search engine bidders when it comes to the placements.
For the search engines it makes sense only to forward users if the content is good. Only when the content is good, users will also search again with the search engine. This means that a certain quality control or quality assurance of the linked pages applies to the search engines. That is why you take a look at how long users are ultimately on the site and how intensively they interact with it. If you visit the page only 20 seconds and jump directly on the first page, the values are of course much lower than scrolling a bit for two or three minutes, as well as two or three other pages , Nevertheless, for all new projects:
Content is King! Advertising is better.
Usability is becoming increasingly important. Content is still one of the key factors. Meanwhile the search engine optimization has become much more complex. To search engine optimization comes then the advertising. In the mix of strategies SEA often goes hand in hand with SEO. For every big company, the meaning of advertising measures is immediately apparent. Particularly in online marketing prices are possible for clicks, which they can never reach with traditional advertising methods. Our speakers are, of course, also on these topics and provide comprehensive insights into the topic of advertising in search engines and user behavior on shops and websites.
Book your Keynote Speaker for search engine optimization in London, New York, Los Angeles and more now
Our agency provides great keynote speakers, who understand their craft and who have always demonstrated by their numerous expertise and projects, partly their own companies, that they not only understand their craft, but also develop new methods, which others later on in the online marketing take over. With this expertise, we can guarantee absolute top quality for all our speakers.
Our agency takes care of all relevant processes and organizational processes around your speaker. We are looking forward to hearing from you!