Sales and advertising – finding partners in sales makes everything easier. Because one of the core problems at the beginning of a company foundation is always the network to sell products. For this reason, even people who already have knowledge of the industry have a strategic advantage, e.g. a sales representative who has been in […]
Pricing strategy – There are whole books on the subject of pricing. Why, why and why? In fact, pricing is crucial in the market, for competition and for customers. Small prices, large quantities or large prices and small quantities? Perhaps even large prices and large quantities, as well as one of the world’s largest smartphone […]
Customers, purchasing behaviour and competition – let’s assume that this is the case: The business model is in place, the basic structure is well thought out, the financing is secured, the products are produced, whether software or psychological, the sales department is ready, who are you talking to now? Know your own customers. Their interests, […]
Product Innovation: Idea and USP – Do ideas always have to be new? I like to say, “grab something and grab Bluetooth”, a thought from the popular series “The Big Bang Theory”. The series was about the idea that men buy everything as soon as they get Bluetooth. Further thought, innovations can be constantly adapted. […]
Founder team: Co-founder or employee? If you want to start your first company or write your first business plan, you have to consider a lot. Starting with the founding team, through the idea to the product, price, distribution channels, financing, personnel and much more. An overview of all topics. What is really essential and what needs […]
Founders and requirements – 4 questions for you! The most important questions have been clarified. You have thought about really everything, from the first analysis of your own skills as a founder to the business idea, the market, the customers, the product, your marketing, strategic and operational personnel planning, financial planning, advantages and disadvantages as […]
Starting your own business – You want to start your own business with your business idea? Know-how and expertise is the A&O. We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to set up your own company, you have to think about a lot, […]
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