Personnel Management and Leadership Style – Going Self-employed #14

Personnel management and leadership style – leadership strength is one of my favorite topics when I am together with other entrepreneurs. I myself am a vocational trainer, a young entrepreneur with all my passion and the ambition to make my employees the best of the best. Quick view Consequent action: Leadership style and personal responsibilityClear […]

Find employees: How do you get the best staff? – Starting your own business #13

Finding employees – How do you get the best employees? There are various ways of recruiting. Since the question comes very often at workshops, here are a few words on the subject of recruitment and image. Quick view Find employees: Recruitment offline and onlineUltra Local in the supermarket or shop around the cornerOnline and Career […]

Personnel and Success: Familiarisation to working conditions – Starting your own business #12

Most companies usually start with interns or first-time employees on a temporary basis. Both interns and permanent employees are completely new to the company, nobody knows the philosophy or has spent a year really experiencing the business and the customers. Accordingly, it takes time to form, train and improve the team properly. Ideally, however, this […]

Business start-up costs: staff, rent and equipment – setting up your own business #11

Cost planning and realistic thinking, two points that bite some. For banks and investors, of course, the potential profits should be as high as possible, but for themselves the assessment should be as realistic as possible. You’d rather end up with 5,000 € more a month than 5,000 € too little. For cost planning there […]

Market analysis and development: mass market or niche? – Starting your own business #10

Market analysis and development – How will the market develop? Now that your own business model has been defined and parts of your sales organisation have already been set up, you should be looking at the market. Is it a trend product, for a summer or a long-term business model? Quick view External development of […]

Profitability and key figures: KPIs for Entrepreneurs – Starting your own Business #9

Profitability and key figures – Profitability is used to assess the economic success of a company. Profitability is the generic term for several business ratios. Accordingly, there are many ways to calculate profitability. Quick view Classical formulas from the BWLReturn of InvestmentOnline KPI – Key Performance Indicator of the Digital EconomyInteraction Rate – Engagement Rateclick […]

Win customers: Advantages and Advertising – Starting your own business #8

Winning customers – The easiest way to win customers is advertising. Henry Ford (who is revolutionizing the assembly line of the employment office) already said that for every dollar you put into the product you have to have another one ready to make the product known. Anyone who is willing to invest € 100,000 in […]

Sales and advertising: What does success cost? – Starting your own business #7

Sales and advertising – finding partners in sales makes everything easier. Because one of the core problems at the beginning of a company foundation is always the network to sell products. For this reason, even people who already have knowledge of the industry have a strategic advantage, e.g. a sales representative who has been in […]