Start Up! founding a company within a company + Accelerator in SMEs and corporations

Start Up! Businesses within Businesses – Together with our speakers, we developed a great new concept a few years ago that now has more than 1,000 guests and listeners per year. In the section “Startup! Startup within the company” we have focused on small and medium-sized companies, as well as corporations, who see their employees […]

Personnel Management and Leadership Style – Going Self-employed #14

Personnel management and leadership style – leadership strength is one of my favorite topics when I am together with other entrepreneurs. I myself am a vocational trainer, a young entrepreneur with all my passion and the ambition to make my employees the best of the best. Consequent action: Leadership style and personal responsibility In reality, […]

Find employees: How do you get the best staff? – Starting your own business #13

Finding employees – How do you get the best employees? There are various ways of recruiting. Since the question comes very often at workshops, here are a few words on the subject of recruitment and image. Find employees: Recruitment offline and online Depending on which industry you are already active in, which opportunities you have, […]

Personnel and Success: Familiarisation to working conditions – Starting your own business #12

Most companies usually start with interns or first-time employees on a temporary basis. Both interns and permanent employees are completely new to the company, nobody knows the philosophy or has spent a year really experiencing the business and the customers. Accordingly, it takes time to form, train and improve the team properly. Ideally, however, this […]

Business start-up costs: staff, rent and equipment – setting up your own business #11

Cost planning and realistic thinking, two points that bite some. For banks and investors, of course, the potential profits should be as high as possible, but for themselves the assessment should be as realistic as possible. You’d rather end up with 5,000 € more a month than 5,000 € too little. For cost planning there […]

Sales and advertising: What does success cost? – Starting your own business #7

Sales and advertising – finding partners in sales makes everything easier. Because one of the core problems at the beginning of a company foundation is always the network to sell products. For this reason, even people who already have knowledge of the industry have a strategic advantage, e.g. a sales representative who has been in […]

Customers, buying behaviour and competition – becoming self-employed #5

Customers, purchasing behaviour and competition – let’s assume that this is the case: The business model is in place, the basic structure is well thought out, the financing is secured, the products are produced, whether software or psychological, the sales department is ready, who are you talking to now? Know your own customers. Their interests, […]

Product Innovation: Idea and USP – Starting your own business #4

Product Innovation: Idea and USP – Do ideas always have to be new? I like to say, “grab something and grab Bluetooth”, a thought from the popular series “The Big Bang Theory”. The series was about the idea that men buy everything as soon as they get Bluetooth. Further thought, innovations can be constantly adapted. […]

Founder team: Co-founder or employee? – Starting your own business #3

Founder team: Co-founder or employee? If you want to start your first company or write your first business plan, you have to consider a lot. Starting with the founding team, through the idea to the product, price, distribution channels, financing, personnel and much more. An overview of all topics. What is really essential and what needs […]

Founders and requirements – Starting your own business #2

Founders and requirements – 4 questions for you! The most important questions have been clarified. You have thought about really everything, from the first analysis of your own skills as a founder to the business idea, the market, the customers, the product, your marketing, strategic and operational personnel planning, financial planning, advantages and disadvantages as […]