Market analysis and development – How will the market develop? Now that your own business model has been defined and parts of your sales organisation have already been set up, you should be looking at the market. Is it a trend product, for a summer or a long-term business model? External development of markets and […]
Profitability and key figures – Profitability is used to assess the economic success of a company. Profitability is the generic term for several business ratios. Accordingly, there are many ways to calculate profitability. Classical formulas from the BWL The basics of return on equity and return on sales are known from classical business studies. And […]
Pricing strategy – There are whole books on the subject of pricing. Why, why and why? In fact, pricing is crucial in the market, for competition and for customers. Small prices, large quantities or large prices and small quantities? Perhaps even large prices and large quantities, as well as one of the world’s largest smartphone […]
Product Innovation: Idea and USP – Do ideas always have to be new? I like to say, “grab something and grab Bluetooth”, a thought from the popular series “The Big Bang Theory”. The series was about the idea that men buy everything as soon as they get Bluetooth. Further thought, innovations can be constantly adapted. […]
Innovations and trends accompany our lives. Every day, whether we talk with friends, work colleagues, with customers or whether we are traveling privately and discover new trends
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