Finding employees – How do you get the best employees? There are various ways of recruiting. Since the question comes very often at workshops, here are a few words on the subject of recruitment and image. Find employees: Recruitment offline and online Depending on which industry you are already active in, which opportunities you have, […]
Market analysis and development – How will the market develop? Now that your own business model has been defined and parts of your sales organisation have already been set up, you should be looking at the market. Is it a trend product, for a summer or a long-term business model? External development of markets and […]
Profitability and key figures – Profitability is used to assess the economic success of a company. Profitability is the generic term for several business ratios. Accordingly, there are many ways to calculate profitability. Classical formulas from the BWL The basics of return on equity and return on sales are known from classical business studies. And […]
Winning customers – The easiest way to win customers is advertising. Henry Ford (who is revolutionizing the assembly line of the employment office) already said that for every dollar you put into the product you have to have another one ready to make the product known. Anyone who is willing to invest € 100,000 in […]
Sales and advertising – finding partners in sales makes everything easier. Because one of the core problems at the beginning of a company foundation is always the network to sell products. For this reason, even people who already have knowledge of the industry have a strategic advantage, e.g. a sales representative who has been in […]
Pricing strategy – There are whole books on the subject of pricing. Why, why and why? In fact, pricing is crucial in the market, for competition and for customers. Small prices, large quantities or large prices and small quantities? Perhaps even large prices and large quantities, as well as one of the world’s largest smartphone […]
For all companies and agencies, customer service is one of the biggest challenges in everyday life. In customer service, whether as a consultant, salesperson or simple information carrier (call center), there is a conflict between the interests of the company and those of the customer. Finding the right intuition is one of the biggest challenges […]
The health of people is not only important for every individual. Health and quality of life has an effect on all areas of life. This is why keynote speakers for health care are also available. From everyday topics like movement and health in the workplace, to long-term trends and prolonged service life, thus also increased […]
Technologies dominate our daily lives and digital transformation has also made its way into all areas of social and economic life. Even the politician is affected by digital transformation . America’s President Donald J. Trump brings almost all of his political statements about social networks, preferably Twitter. Today, most of the opinion formation takes place […]
Finding the right personnel policy for your own company is sometimes a big undertaking. Presentations and speeches can help to absorb a great deal of expertise and know-how in a short time, in order to integrate it later into the company’s own economic processes. From start-up to small, medium-sized enterprises (SMEs) Human resource management is […]
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