Start Up! founding a company within a company + Accelerator in SMEs and corporations

Start Up! Businesses within Businesses – Together with our speakers, we developed a great new concept a few years ago that now has more than 1,000 guests and listeners per year. In the section “Startup! Startup within the company” we have focused on small and medium-sized companies, as well as corporations, who see their employees as a valuable resource for ideas and new business models. We have also modified the concept for colleges / universities that have high expectations of their learners. Here is an insight!

Speaking, Workshop, Mentoring and Pitching

In this way, employees can be retained, and extremely motivated employees can even develop further within the company. The highlight for you as a company: You are ultimately a partner in this new business idea. Here is a small insight into the seminar concept that consists of either impulse speeches (1 day) or a complete workshop program with mentoring and pitching, over two days.

All in One.

Awakening entrepreneurial spirit: Motivation

Before we talk about technical terms, sales channels to be considered, resources and partners, legal issues such as patent protection, … first of all it is about awakening the entrepreneurial spirit!

Often employees have been with the company for five years, ten years or even 20 years. The processes are ingrained but quietly, they (employees) may be tinkerers, developers or just have a good idea.

Especially in combination with existing channels, from purchasing to sales, finance and tax, that already exist in your company, a profitable business, in terms of future sales and employee satisfaction.

Therefore the A&O at the beginning, motivation

Awakening talents, even dormant ones

A simple comparison to sports, often people say 90% work, 10% talent. That’s exactly what we encourage and push in this program.

We are already talking to very motivated people, otherwise the employees would not be in your company for so long. This is exactly about this 10% talent (-development), how can we equip people with knowledge and skills in a short time so that they can develop their own business models?

The perfect introduction to these lectures are best practice examples, women and men who have made it, through diligence and work. If you develop an idea, validate it (that’s what the next steps are about), just stick with it long enough, diligently expand your network and hone your productivity, then success comes almost automatically.

90% of companies fail after 5 years

Between the hundreds of slides again and again an important sentence

After five years, nine out of ten companies fail (90%)

Therefore step number one: motivation! This way the participants get to know the whole path, not just the idea and the possibly, maybe…. Our goal: Directly develop strategic thinking, review step by step, with the goal of developing their own roadmap for success.

Finally, the participants are also preparing to become managing directors.

Developing a business idea: Canvas as a tool

To ensure that the participants get the greatest possible knowledge in the shortest possible time (hours, not years), we rely on the“Lean Canvas” in our lectures. This is a variation of the Business Canvas, a somewhat more complex, or more in-depth form of planning a business idea.

Roughly, the Lean Canvas is about 9 fields, which are worked on by the participants. Simple questions, for example about the USP of the business idea, the unique selling point. Before that, there are questions about the basic benefits of the business idea, but even more important is the competition. After that, of course, the typical questions, such as about sales.

These 9 fields are linked together in such a meaningful way that the participants can validate their business idea extremely well (i.e. check whether it is profitable), from start to finish. Possible weak points can thus be identified.

More importantly, is the business idea generally viable or should it be discarded? Because such decisions are also part of the future life of a managing director.

Time and Workshop: Speaking XXL

Relative to typical speeches and presentations, depending on the client, these appointments are not limited in time to one hour. For example, one client has 250+ participants directly, who in turn are divided into groups of five, working on their individual projects / business ideas.

Example: 250 participants in Berlin

Let’s take a closer look at this example: Over 250 participants come together in Berlin to learn about the world of business ideas and implementation over two days. Success stories, as well as risks and mistakes. On day 1 there are 3 lectures, between the lectures the participants work on their business idea. These work phases are accompanied by mentors, so that the participants can constantly ask questions and get new inputs to improve your business idea.

Even a month in advance, participants get time to hone their business ideas, so here, on the day of the talk, they’re really still sharpening their tips.

On the second day, the presentation of the business ideas (pitches) takes place.

Process Summary: Accelerator Input

  1. Day
    1. Welcome, motivation and role models
    2. Lean Canvas, existing ideas + inputs from real life entrepreneurs.
    3. Pitch training and mentoring for individual business ideas
  2. Day
    1. Pitches of individual groups
    2. Feedback from mentors / investors
    3. Evaluation and ‘winner’ (depending on customer requirements)

Pitch in business: Learn to present

Pitches briefly summarize a business idea. Here, too, there are different forms. For example, the elevator pitch, which usually lasts a maximum of one minute. A regular pitch in the company lasts 5 to 10 minutes, depending on how many questions there are from investors or from the employer.

Pitch times

  • Elevator Pitch: 1 minute
  • Pitch: 5-10 minutes

Already on the first day, all participants get valuable impulses on this topic, as can be seen in the schedule (above). On the second day you will get to know the practice.

Learning from others: Pitch to groups

Another advantage is that the participants see other teams presenting their business ideas. Accordingly, they can also make comparisons to their own presentation, presentation and moderation.

Retain and develop employees: Advantages HR

For motivated employees, this concept is a great way to develop themselves in your company. At the same time, it motivates other employees to think about how you could use their products, their network, their structures for new business ideas.

All this leads to the fact that their company is also modernized, positive reputation on the part of the employees of the drives and ultimately increases sales.

Concept: For companies and universities

In the meantime, we have not only tested our concept in companies, but also together with colleges and universities, especially from Switzerland. Should you also want to prepare your students for future business life, with real practice from entrepreneurs and startups, this is an excellent way to impart knowledge. Practical knowledge.

Contact and contact person

Do you have any questions about the workshops, speeches or would you like to get started directly? Here you will find our contact persons:

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