Pricing strategy – There are whole books on the subject of pricing. Why, why and why? In fact, pricing is crucial in the market, for competition and for customers. Small prices, large quantities or large prices and small quantities? Perhaps even large prices and large quantities, as well as one of the world’s largest smartphone […]
Product Innovation: Idea and USP – Do ideas always have to be new? I like to say, “grab something and grab Bluetooth”, a thought from the popular series “The Big Bang Theory”. The series was about the idea that men buy everything as soon as they get Bluetooth. Further thought, innovations can be constantly adapted. […]
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