Digital avatars, virtual reality and AI – summing up innovations is often difficult. This headline at least makes it to “Digital Avatars: Virtual Reality (VR) and Artificial Intelligence (AI) in Advertising.” It’s all about virtual people, on Instagram, TikTok, YouTube. Millions of people follow them and their stories, every day. Yet the phenomenon just emerged […]
Virtual reality: VR, AI and digital avatars – When it comes to innovation in digital avatars, there are few as close as Stephan Czaja. Today saw the fifth interview in Germany with him, on the topic of digital avatars. Even better, even in the leading magazine for online marketing: OMR! How do digital avatars change […]
Market analysis and development – How will the market develop? Now that your own business model has been defined and parts of your sales organisation have already been set up, you should be looking at the market. Is it a trend product, for a summer or a long-term business model? External development of markets and […]
Product Innovation: Idea and USP – Do ideas always have to be new? I like to say, “grab something and grab Bluetooth”, a thought from the popular series “The Big Bang Theory”. The series was about the idea that men buy everything as soon as they get Bluetooth. Further thought, innovations can be constantly adapted. […]
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