Posts

Profitability and key figures: KPIs for Entrepreneurs – Starting your own Business #9

Profitability and key figures – Profitability is used to assess the economic success of a company. Profitability is the generic term for several business ratios. Accordingly, there are many ways to calculate profitability. Classical formulas from the BWL The basics of return on equity and return on sales are known from classical business studies. And […]

Founders and requirements – Starting your own business #2

Founders and requirements – 4 questions for you! The most important questions have been clarified. You have thought about really everything, from the first analysis of your own skills as a founder to the business idea, the market, the customers, the product, your marketing, strategic and operational personnel planning, financial planning, advantages and disadvantages as […]

Marketing on the skin, viral trends – Our expert Stephan Czaja at Sat1 (German TV)

Viral marketing invents itself again and again, who looks exactly, finds old ideas however also again and again new packed. A young man has just had a big airplane tattooed on his forearm with the logo of a well-known Irish company. We have answered the question today, can you make money with such ideas? As […]