Product Innovation: Idea and USP – Do ideas always have to be new? I like to say, “grab something and grab Bluetooth”, a thought from the popular series “The Big Bang Theory”. The series was about the idea that men buy everything as soon as they get Bluetooth. Further thought, innovations can be constantly adapted. […]
Technologies dominate our daily lives and digital transformation has also made its way into all areas of social and economic life. Even the politician is affected by digital transformation . America’s President Donald J. Trump brings almost all of his political statements about social networks, preferably Twitter. Today, most of the opinion formation takes place […]
Innovations and trends accompany our lives. Every day, whether we talk with friends, work colleagues, with customers or whether we are traveling privately and discover new trends
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