{"id":3340,"date":"2019-08-26T07:00:30","date_gmt":"2019-08-26T06:00:30","guid":{"rendered":"https:\/\/keynotespeaker.one\/%e7%9b%88%e5%88%a9%e8%83%bd%e5%8a%9b%e5%92%8c%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87%e3%80%82%e5%88%9b%e4%b8%9a%e8%80%85%e7%9a%84%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\/"},"modified":"2021-06-20T17:43:07","modified_gmt":"2021-06-20T16:43:07","slug":"%e7%9b%88%e5%88%a9%e8%83%bd%e5%8a%9b%e5%92%8c%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87%e3%80%82%e5%88%9b%e4%b8%9a%e8%80%85%e7%9a%84%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87","status":"publish","type":"post","link":"https:\/\/keynotespeaker.one\/zh-hans\/%e7%9b%88%e5%88%a9%e8%83%bd%e5%8a%9b%e5%92%8c%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87%e3%80%82%e5%88%9b%e4%b8%9a%e8%80%85%e7%9a%84%e5%85%b3%e9%94%ae%e7%bb%a9%e6%95%88%e6%8c%87%e6%a0%87\/","title":{"rendered":"\u76c8\u5229\u80fd\u529b\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u521b\u4e1a\u8005\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807&#8211;\u521b\u529e\u81ea\u5df1\u7684\u4f01\u4e1a#9"},"content":{"rendered":"<p>\u76c8\u5229\u80fd\u529b\u548c\u6bd4\u7387 &#8211; \u76c8\u5229\u80fd\u529b\u7528\u4e8e\u5bf9\u4e00\u4e2a\u516c\u53f8\u7684\u6210\u529f\u8fdb\u884c\u7ecf\u6d4e\u8bc4\u4f30\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u76c8\u5229\u80fd\u529b\u662f\u51e0\u4e2a\u5546\u4e1a\u6bd4\u7387\u7684\u603b\u79f0\u3002\u76f8\u5e94\u5730\uff0c\u6709\u8bb8\u591a\u8ba1\u7b97\u5229\u6da6\u7387\u7684\u5f62\u5f0f\u3002<\/p>\n<h2>\u5de5\u5546\u7ba1\u7406\u7684\u7ecf\u5178\u516c\u5f0f<\/h2>\n<p>\u4ece\u7ecf\u5178\u7684\u5546\u4e1a\u7814\u7a76\u4e2d\uff0c\u6211\u4eec\u77e5\u9053\u56f4\u7ed5\u80a1\u672c\u56de\u62a5\u7387\u548c\u9500\u552e\u56de\u62a5\u7387\u7684\u57fa\u672c\u77e5\u8bc6\u3002\u5f53\u7136\u8fd8\u6709\u5176\u4ed6\u7684\uff0c\u6bd4\u5982\u8d44\u4ea7\u56de\u62a5\u7387\uff0c\u6216\u8005\u5bf9\u4e8e\u6709\u6295\u8d44\u8005\u7684\u516c\u53f8\uff0c\u6295\u8d44\u56de\u62a5\u7387\u3002\u5feb\u901f\u4e86\u89e3\u516c\u53f8\u6700\u91cd\u8981\u7684\u76c8\u5229\u6bd4\u7387\u7684\u8ba1\u7b97\u65b9\u6cd5\u548c\u516c\u5f0f\u3002<\/p>\n<ul>\n<li>\u5229\u6da6x100\/\u80a1\u672c=\u80a1\u672c\u56de\u62a5\u7387<\/li>\n<li>\u5229\u6da6\/\u9500\u552e\u989d x 100 = \u9500\u552e\u56de\u62a5\u7387<\/li>\n<li>( \u5229\u6da6\/\u9500\u552e\u989d ) x ( \u9500\u552e\u989d\/\u7ecf\u8425\u8d44\u4ea7 ) x 100 = \u6295\u8d44\u56de\u62a5\u7387<\/li>\n<\/ul>\n<h3>\u6295\u8d44\u56de\u62a5<\/h3>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u6211\u66fe\u591a\u6b21\u4e86\u89e3\u8fc7\u6240\u6709\u8fd9\u4e9b\u6307\u6807\uff0c\u4f46\u5728\u73b0\u5b9e\u4e2d\u4ece\u672a\u4f7f\u7528\u8fc7\uff0c\u81f3\u5c11\u6ca1\u6709\u7528\u7eb8\u7b14\u3002\u5f53\u7136\uff0c\u4f5c\u4e3a\u4e00\u4e2a\u4f01\u4e1a\u5bb6\uff0c\u4f60\u5f88\u5feb\u5c31\u4f1a\u8ba1\u7b97\u51fa\u5355\u4e2a\u9879\u76ee\u6216\u4ea7\u54c1\u7684\u76c8\u5229\u80fd\u529b\u3002\u7136\u800c\uff0c\u5728\u6700\u7f55\u89c1\u7684\u60c5\u51b5\u4e0b\uff0c\u5982\u6b64\u4e00\u4e1d\u4e0d\u82df\u3002\u7136\u800c\uff0c\u5728\u8f83\u5927\u7684\u516c\u53f8\u4e2d\uff0c\u80af\u5b9a\u4f1a\u4f7f\u7528\u548c\u9700\u8981\u8fd9\u6837\u7684\u6bd4\u7387\u3002\u5bf9\u6211\u6765\u8bf4\uff0c\u8fd9\u5f88\u91cd\u8981\u3002<\/p>\n<ul>\n<li>\u8425\u4e1a\u989d\/\u6295\u8d44=\u6295\u8d44\u56de\u62a5\u7387\uff08\u77ed\uff09\u3002<\/li>\n<\/ul>\n<p>\u7136\u800c\uff0c\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\uff0c\u9700\u8981\u5176\u4ed6\u5173\u952e\u4eba\u7269\u7684\u9891\u7387\u8981\u9ad8\u5f97\u591a\u3002\u8fd9\u91cc\u4e3b\u8981\u662f\u8ba1\u7b97\u8986\u76d6\u7387\u3001\u6d3b\u52a8\u7684\u76c8\u5229\u80fd\u529b\uff0c\u5f53\u7136\u8fd8\u6709\u70b9\u51fb\u7387\u548c\u5355\u4e2a\u5e7f\u544a\u7684\u76f8\u5e94\u76c8\u5229\u80fd\u529b\u3002<\/p>\n<h3>\u5728\u7ebfKPI &#8211; \u6570\u5b57\u7ecf\u6d4e\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807<\/h3>\n<p>\u5728\u5546\u4e1a\u7ba1\u7406\u4e2d\uff0c\u8861\u91cf\u6210\u529f\u53ea\u6709\u4e00\u4e2a\u672f\u8bed\uff1a\u5173\u952e\u7ee9\u6548\u6307\u6807\uff0c\u6216\u7b80\u79f0KPI\u3002\u6240\u8c13\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u8bb0\u5f55\u4e86\u5b9e\u73b0\u7684\u7a0b\u5ea6\uff08\u67d0\u4ef6\u4e8b\u7684\u5de5\u4f5c\u60c5\u51b5\u5982\u4f55\uff09\u3002\u5728\u7f51\u7edc\u8425\u9500\u4e2d\uff0c\u8fd9\u4e3b\u8981\u662f\u6307\u8f6c\u6362\u7387\uff0c\u5b83\u63d0\u4f9b\u4e86\u5173\u4e8e\u9500\u552e\u6216\u6210\u4ea4\u7684\u4fe1\u606f\u3002\u70b9\u51fb\u7387\uff0c\u5373\u6240\u8c13\u7684\u70b9\u51fb\u7387\uff0c\u7b80\u79f0CTR\uff0c\u6709\u5173\u4e8e\u6240\u53d6\u5f97\u7684\u70b9\u51fb\u91cf\u6bd4\u4f8b\u7684\u8bf4\u660e\uff0c\u5230\u4e92\u52a8\u7387\uff0c\u5373\u6240\u8c13\u7684\u53c2\u4e0e\u7387\uff0c\u8bf4\u660e\u5bf9\u67d0\u4e9b\u5a92\u4f53\u5185\u5bb9\u6709\u591a\u5c11\u53cd\u5e94\uff0c\u5230\u53cd\u5e94\u7387\uff0c\u5373\u6240\u8c13\u7684\u54cd\u5e94\u7387\uff0c\u63d0\u4f9b\u5173\u4e8e\u5bf9\u67d0\u4e00\u884c\u52a8\u6709\u591a\u5c11\u56de\u62a5\u7684\u4fe1\u606f\u3002\u8ba9\u6211\u4eec\u518d\u5feb\u901f\u770b\u4e00\u4e0b\u4e0d\u540c\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u8fd9\u4e9b\u662f\u4f60\u9700\u8981\u77e5\u9053\u7684\u6307\u6807\u3002<\/p>\n<h3>\u4e92\u52a8\u7387-\u53c2\u4e0e\u7387<\/h3>\n<p>\u4e92\u52a8\u7387\u6216\u7528\u6237\u53c2\u4e0e\u5ea6\u5c24\u5176\u5728\u4e24\u4e2a\u65b9\u9762\u8d77\u7740\u91cd\u8981\u4f5c\u7528\u3002\u4e00\u65b9\u9762\uff0c\u5728\u76d1\u6d4b\u65b9\u9762\uff0c\u5373\u8861\u91cf\u6216\u8bc4\u4f30\u8fd0\u52a8\u7684\u6210\u529f\u3002<\/p>\n<p>\u8ba1\u7b97\u4e92\u52a8\u7387\u7684\u516c\u5f0f\u3002<\/p>\n<ul>\n<li>( \u8d5e + \u8bc4\u8bba x 5 ) \/ \u6d4f\u89c8\u91cf = \u53c2\u4e0e\u5ea6<\/li>\n<\/ul>\n<p>\u4f60\u53ef\u4ee5\u968f\u5fc3\u6240\u6b32\u5730\u8c03\u6574\u6570\u503cx 5\uff0c\u5411\u4e0a\u548c\u5411\u4e0b\u3002<\/p>\n<p>\u53ea\u8981\u6240\u6709\u6e20\u9053\u7684\u8d2d\u4e70\u662f\u4ee5\u76f8\u540c\u7684\u4ef7\u683c\u8fdb\u884c\u7684\uff0c\u4e92\u52a8\u7387\u5c31\u53ef\u4ee5\u76f4\u63a5\u76f8\u4e92\u6bd4\u8f83\u3002\u5728\u4e00\u4e2a\uff08\u793e\u4f1a\u5a92\u4f53\uff09\u6d3b\u52a8\u4e4b\u540e\uff0c\u4e0d\u540c\u7684\u53c2\u4e0e\u8005\uff0c\u535a\u5ba2\u548c\u5f71\u54cd\u8005\uff0c\u53ef\u4ee5\u6839\u636e\u4e92\u52a8\u7387\u8fdb\u884c\u76f8\u4e92\u6bd4\u8f83\u3002\u4e92\u52a8\u7387\u8d8a\u9ad8\u8d8a\u597d\u3002<\/p>\n<ul>\n<li>\u5f71\u54cd\u8005AA\uff0c\u4e92\u52a8\u7387\u4e3a2.34%\u3002<\/li>\n<li>\u5f71\u54cd\u8005AB\uff0c\u4e92\u52a8\u7387\u4e3a3.15<\/li>\n<li>\u5f71\u54cd\u8005AC\uff0c\u4e92\u52a8\u7387\u4e3a2.63%\u3002<\/li>\n<li>\u2026<\/li>\n<\/ul>\n<p>\u5728\u6211\u4eec\u7684\u5c0f\u8303\u56f4\u6bd4\u8f83\u4e2d\uff0c\u5f71\u54cd\u8005B\u7684\u4e92\u52a8\u503c\u6700\u597d\uff0c\u56e0\u6b64\u5c06\u7ee7\u7eed\u88ab\u9884\u8ba2\u7528\u4e8e\u8fdb\u4e00\u6b65\u7684\u6d3b\u52a8\u3002\u503e\u5411\u4e8e\u8f83\u4f4e\u70b9\u51fb\u7387\u7684\u5f71\u54cd\u8005\u5c06\u4e0d\u4f1a\u6536\u5230\u540e\u7eed\u7684\u9884\u8ba2\u3002<\/p>\n<h3>\u70b9\u51fb\u7387(CTR)<\/h3>\n<p>\u70b9\u51fb\u7387\uff08CTR\uff09\u662f\u62a5\u544a\u548c\u76d1\u6d4b\u4e2d\u4e00\u4e2a\u6781\u5176\u91cd\u8981\u7684\u6307\u6807\u3002\u4f5c\u4e3a\u4e00\u4e2a\u5173\u952e\u6570\u5b57\uff0c\u70b9\u51fb\u7387\u63d0\u4f9b\u4e86\u5173\u4e8e\u6d4f\u89c8\u91cf\u4e0e\u70b9\u51fb\u91cf\u4e4b\u95f4\u5173\u7cfb\u7684\u4fe1\u606f\u3002\u8fd9\u4e2a\u767e\u5206\u6bd4\u503c\u8d8a\u9ad8\uff0c\u6d3b\u52a8\u5c31\u8d8a\u6210\u529f\u3002<\/p>\n<ul>\n<li>\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\u7684\u5e16\u5b50\u53ef\u4ee5\u8fbe\u52301000\u4eba\u3002<\/li>\n<li>\u5728\u8fd9\u4e9b\u4eba\u4e2d\uff0c\u670950\u4eba\u70b9\u51fb\u4e86\u8be5\u63d0\u8bae\u3002<\/li>\n<li>\u5bfc\u81f4\u70b9\u51fb\u7387\u4e3a5%\u3002<\/li>\n<\/ul>\n<p>\u70b9\u51fb\u7387\u516c\u5f0f\u3002<\/p>\n<ul>\n<li>\u5370\u8c61\uff08\u6d4f\u89c8\u91cf\uff09\/\u70b9\u51fb\u91cf=\u70b9\u51fb\u7387<\/li>\n<\/ul>\n<h3>\u56de\u590d\u7387<\/h3>\n<p>\u54cd\u5e94\u7387\u544a\u8bc9\u4f60\u67d0\u9879\u6d3b\u52a8\u7684\u54cd\u5e94\u7387\u5982\u4f55\uff0c\u5728\u6bd4\u8f83\u51e0\u4e2a\u6d3b\u52a8\u65f6\uff0c\u53ef\u4ee5\u4ece\u4e2d\u5f97\u51fa\u54ea\u4e9b\u6210\u529f\u56e0\u7d20\u3002\u56de\u590d\u7387\u53ef\u4ee5\u6709\u975e\u5e38\u4e0d\u540c\u7684\u539f\u56e0\uff0c\u4e00\u4e2a\u7b80\u5355\u7684\u4f8b\u5b50\u662f\u54111000\u5bb6\u516c\u53f8\u53d1\u51fa\u7684\u8425\u9500\u8c03\u67e5\u3002\u5982\u679c\u6709400\u4efd\u95ee\u5377\u88ab\u9000\u56de\uff0c\u90a3\u4e48\u8fd9\u4e2a\u6bd4\u7387\u5c06\u662f40%\u3002<\/p>\n<p>\u8ba1\u7b97\u53cd\u5e94\u901f\u7387\u7684\u516c\u5f0f\u3002<\/p>\n<ul>\n<li>( \u6536\u5230\/ \u53d1\u51fa ) * 100 = \u56de\u590d\u7387<\/li>\n<\/ul>\n\n","protected":false},"excerpt":{"rendered":"<p>\u76c8\u5229\u80fd\u529b\u548c\u6bd4\u7387 &#8211; \u76c8\u5229\u80fd\u529b\u7528\u4e8e\u5bf9\u4e00\u4e2a\u516c\u53f8\u7684\u6210\u529f\u8fdb\u884c\u7ecf\u6d4e\u8bc4\u4f30\u3002\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u76c8\u5229\u80fd\u529b\u662f\u51e0\u4e2a\u5546\u4e1a\u6bd4\u7387 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2198,990,2182],"tags":[428,2376,2338,2375,2378,2342,2208,2374,2332,2274,2343,2339,2275],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u76c8\u5229\u80fd\u529b\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u521b\u4e1a\u8005\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807-\u521b\u529e\u81ea\u5df1\u7684\u4f01\u4e1a#9 - KY | Keynote Speaker Agency<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/keynotespeaker.one\/zh-hans\/\u76c8\u5229\u80fd\u529b\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u521b\u4e1a\u8005\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u76c8\u5229\u80fd\u529b\u548c\u5173\u952e\u7ee9\u6548\u6307\u6807\u3002\u521b\u4e1a\u8005\u7684\u5173\u952e\u7ee9\u6548\u6307\u6807-\u521b\u529e\u81ea\u5df1\u7684\u4f01\u4e1a#9 - KY | Keynote Speaker Agency\" \/>\n<meta property=\"og:description\" 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