404 (not found) – But, what about…
Neuromarketing – In this 17-minute TEDx Talk, Mr. Terry Wu gives an interesting and short talk on neuromarketing. Neuromarketing is the science that deals with consumer decisions. Extremely interesting to improve your own sales statistics.
Dr. Terry Wu: Speaker and Topic
Dr. Wu received his master’s degree in neuroscience from Duke University. He then received his PhD in neuroscience from Vanderbilt University, where he focused on the study of learning and memory. He then began a 20-year career in neuroscience at the University of Minnesota. He built one of the first two local marketing firms specializing in search engine optimization, science-based website design, and conversion optimization.
Over the past 20 years, increasing research in neuroscience, social psychology and behavioral economics has provided new insights into how the brain makes purchasing decisions. This has given rise to a new field, neuromarketing. With his extensive knowledge and experience in neuroscience and marketing, Dr. Wu helps companies rapidly increase sales by guiding their customers to make informed decisions. Today, his Twin Cities-based Neuromarketing Services is the only neuromarketing company in the Midwest.
How neuromarketing works
Dr. Terry Wu on neuromarketing.
How brands work with neuromarketing: Docu
In this way, brands actively entice further consumption.
Email Funnel – Newsletters have been around for over 30 years now. Many have long said newsletter marketing is dead, but in fact it still works extremely well. It’s even getting better, the methods have become extremely refined. What is an email funnel? How does an email funnel work? Learn from our experts. An overview of email marketing.
Newsletter Marketing: Funnel and Lead Generation
Buzzwords like funnel or lead generation have become indispensable in online marketing.
Email Funnel Speaker: Agency and contact person
You already know your approximate topic area, dates, location and are just looking for the ideal keynote speaker(s) for your email marketing? Our agency knows the challenges and tasks. The team is looking forward to your request!
Here you can find our contact persons:
Digital sales promotion:
What is an email funnel?
Such an email funnel helps you nurture leads and ultimately turn them into customers. According to this, newsletter contacts become paying customers. For this, the user goes through a certain path (customer journey).
How does an email funnel work?
Simply put, users are collected on an online project, usually on the website, by filling out a small form. To keep the barrier to entry as low as possible, ideally you only ask for their name and their email address.
In step 2, the user is ideally sent to a small survey. Directly in the first email “so that your registration can be completed”. Not a must but here the first segmentation can already take place. For example, you ask about gender or even the goal that a user is pursuing. Real estate area, for example, capital investment, saving taxes, or even other topics.
Users are then categorized and contain individualized email messages accordingly. Products can be easily packaged and sold in this storytelling.
Email funnel in comparison: classic sales
The big advantage, e.g. compared to a normal sales force with human personnel, such an email funnel is set up once. If we stay with the example of real estate, then the customer journey (sequence of emails) is set up once. Specifically for capital investors, landlords, tax savers, financiers. Everyone who signs up to this newsletter list (email) receives the exact same sequence of emails.
Automated sales promotion
Accordingly, such an email funnel is extremely scalable. A one-time setup, then a little optimization, whether one user, 100 or 10,000, once your email funnel is set up, it works for you automatically.
Numerous case studies from our speakers show how successful email marketing or an email funnel can be. Especially in the area of coaching and online coaching, but also for the area of e-commerce, such email newsletters are an excellent tool for sales promotion.
Email Funnel Speaker Booking: How it works
Before every workshop, before every speech, there is a certain current state in the company that you as a manager, department head or employee would like to change. Our speakers offer the right know-how for you as a leader, manager and for your employees in online marketing. So that everything in the process, as efficient as possible for you, topic, goals, tasks, results are clearly defined beforehand.
Write to us directly, via:
office@keynotespeaker.one
Do you have any questions? Call us or write to us:
Know-how for managers, department heads and employees
It’s that easy to hire a keynote speaker for your marketing event.
- Send us your request and project data (topic, date, location, …)
- Joint discussions for goals / requirements
- Our experts send you speaker profiles and budgets
- You decide!
Advantages: Our team for you
Our tasks and your benefits at a glance:
- Research, approach and mediation
- Meaningful speaker profiles
- Proposals of concrete lecture topics
- Lecture speaker videos
- Testing and verification of any availability
One: Experts
Our speaker agency brings sources of know-how, inspiration and innovation to companies and institutions.
- One-on-one coaching
- Keynotes and workshops
- Inquiries and feedback
- Virtual conferences
One-on-one coaching
Book our experts for one-on-one coaching, also at board level.
Keynotes and workshops
Executives – Our pool of experts is international. For boards, for management, for executives, bring new ideas to your institution.
Inquiries and feedback
Inquiries and feedback – With a little more time, know-how can be deepened. In addition, direct approaches can be validated immediately. Perfect to combine talking and innovation.
Keynote Speaker One – Our agency has been in existence since 2018. Our greatest sense of achievement: even today, we have existing customers from the first year for whom we book speakers and organize them on request. We bring know-how and companies together. Here you can learn more about our speaker agency, our tasks and services for you and our background: This is Keynote Speaker One.
Speaker Agency: Background
How did it all start? As CXMXO, we built up various own brands. Through the many, long-standing contacts of our agencies, for example our social media agency, real estate agency, we gradually came together with more and more experts from different disciplines and in parallel our customers.
Experts, know-how and customers: One
On the one hand, our experts, who contribute know-how and their decades of experience. Through classic topics, but also innovation.
On the other hand, our customers, who are constantly looking for optimization opportunities, new know-how and knowledge, for employees, executives and managers.
That’s how 1 and 1 came together: One
With increasing demand, we have professionalized our experts and speaker placement, under the umbrella Keynote Speaker One.
Customers satisfaction since 2018
Through our own work, we have been internationally networked for decades, especially between Europe and America. From media and marketing, to clients in technology, finance, insurance, but also food and tourism. For all these industries and areas, we could already provide the right experts, with the right know-how.
We have already had some customers since 2018 and are thus already a long-term partner.
Contact and contact person
Here you will find our contact and all our contacts.
Agency services: For you
Agency internal tasks (before booking):
- Topics and Speaker Pool Update
- Research and analysis on trends innovations
- Concepts and methodology in knowledge transfer
- Agency construction and network maintenance
Agency tasks (Speaker booking)
- Manage customer requests in five languages
- Initial consultation: coaching, workshop, speech, keynote address
- Speaker research and acquisition
- Research topics
- Speaker selection for customers
- Selection with portfolio, example lecture and interview
- Coordination for date, theme and event
- Travel organization and booking (on request)
- Other special requests and challenges
Agency internal tasks (before booking)
The work of our agency does not begin with the booking, but far in advance.
Topics and Speaker Pool Update
Topics update, new trends are born, every year there are new, interesting people and know-how to meet. So we are always looking for the most interesting topics and the most interesting people for our customers.
We try to maintain a balance between classic methods and new strategies. Because, as the teachers in ancient Greece said:
We can only see so far because we are sitting on the backs of giants
Today we build stations in space, we fuse the smallest particles in physics, we can only do all this because we have passed on our knowledge to the next generation.
With this approach, this philosophy, we are in search of knowledge and people.
Research and analysis on trends innovations
Future is the only thing we have.
Our team has been researching and analyzing trends and innovations in various fields since day one. Changes and developments in the real estate sector, through political decisions, per climate neutrality. Digital art and financial investments, in the form of NFC and new digital galleries. Leadership 2.0 under the aspects of a digitalized world and working world.
Why do we do such elaborate analyses and research? Customers are often still looking for the explicit topic that adds the most value. With this input from different innovation fields, synergies can often be found, to any industry. This is how new ideas, lecture series and coaching models are sometimes created.
Speaking of coaching models, concepts and methodology are also constantly being tweaked.
Concepts and methodology in knowledge transfer
Speeches and lectures were different in 1970 than in 1990, in 2010 and even in 2030 the form and methodology of knowledge transfer will have changed.
On the one hand, this is about classic concepts of learning, e.g. through knowledge transfer, action repeated practice, just as it is about digitization in lectures, accordingly also completely rethought types of communication. After all, a large event hall with 500 people in the audience who can give direct feedback, maybe only 5, is something completely different than a video call or a larger video conference.
We are also constantly developing methods and strategies, from the targeted 20-minute keynote in its various forms and possibilities, to the five-day workshop with over 100 participants, for more specialized topics such as design thinking.
Agency development and network maintenance
The latest, interesting people. The latest, interesting topics. Classic learning methods and new digital strategies for imparting knowledge. All of this groundwork ensures that we build our agency as a reliable, quality-conscious brand while building an increasingly high-quality, comprehensive network for our clients.
Can we provide support quickly, for all forms of speeches, keynotes and coaching especially for senior executives, leaders and the board.
After the preliminary work, comes the practice.
Agency tasks (Speaker booking)
For our customers we offer multilingual contact persons, we advise you on the choice of topics, we select a handful of speakers out of thousands for you. if you wish, we even support you with location and event.
Learn a little more about what we do and how we can support you here.
Manage customer requests in five languages
The world is international and it is becoming more and more international.
Language diversity is growing, especially in executive suites, on the board of directors, but also in all hierarchical levels of employees. In order to be able to offer our customers the best advice, we have now expanded our range of services and our work to include five languages.
You speak english?
Hablas español?
Vous parlez français ?
Вы говорите по-русски?
We are here for you!
Initial consultation: coaching, workshop, keynote speech
Some of our customers have already worked out a clear concept, location, date, audience, every detail up to technology. You only need the right speaker for the keynote!
Some of our customers don’t have a clear concept yet and want some inputs, of course we are happy to help! As you have already seen in the task preparation, we are constantly on the heels of trends and innovation, new learning concepts in a digital world, new and interesting personalities. We are happy to bring all these inputs into our initial consultation as a matter of course.
Speaker research and acquisition
From coaching in a small circle, to a punctual keynote, to a full-day workshop or even a business week. No challenge is too big for us!
Either we use the contacts we have built up in our preliminary work, speakers we already work with, whose presentations we know, interviews and also personal fields of interest. For example, we can also link business with emotions, e.g. a board coaching with the topic of mountain climbing. If there are only one or two people in the room who have the same affinity for mountaineering, you get a whole new drive in your keynote or coaching.
The classic speaker is not always required, but new impulses. For this, special speakers are needed that you don’t think of at the first moment. Successful TV presenter, celebrity guest, astronaut and startup founder – we will find the right motivator and knowledge provider for you.
Research topics
Are you still missing the right topic? The right impulse?
Thanks to the many personal conversations with our speakers and personalities, we have absorbed many topics, impulses and concepts like a sponge over the years. We are happy to pass on these impulses in order to find the right topic for you.
In our index you will find all relevant topics, here is just a small overview:
- Executives
- Emotional intelligence
- Health
- Innovation
- Customer service
- Marketing / Sales
- Motivation
- Personal
- Personality / Success
- Politics
- Prominent
- Sports / Fitness
- Team building
- Technology
- University
- Economy
Speaker selection for customers
Through our initial meeting, speaker research, topic research, we can present you with a small, select choice of three to five speakers from the thousands of possibilities.
For this purpose, we communicate in advance with our speakers to clarify dates, content, time frame and usually also travel. Only then do you receive proposals for your internal selection in your own company.
Selection with portfolio, example lecture and interview
Your selection will then contain not only names, but a short but meaningful speaker profile.
In most cases:
- Speaker name
- Topic
- Milestones (work to date)
- Lecture as video on (example)
- Interview as video (people)
- Speaker’s fee
- Travel expenses, if applicable
With these facts about each speaker, you have a good basis for making a decision.
Coordination for date, theme and event
After our speaker selection, after your decision, we will take care of the most important appointment coordination for you.
This way you can be sure that nothing will stand in the way of your event. Your speaker or speakers are fully briefed, the topics are prepared, the times planned.
Other special requests and challenges
Want to outsource a few more tasks?
Over the years, we have received more and more requests to organize the entire event. Location, technology, seating, any details and of course the speakers and coaches. We are not an event agency, but we know our way around coaching and speaking and have already organized events for up to 200 people. Partially up to 5 days, in extensive coaching, with over 100 people, travel, hotels, event location, social program.
You see, the name says it all, one.
Speaker agency: contact person
Questions, feedback, booking, our agency team is there for you we look forward to your call or email:
- Contact
Owner-managed and international
As part of the CXMXO Group, Keynote Speaker One has been owner-managed since Day 1. Stephan M. Czaja is himself a media entrepreneur, real estate entrepreneur and author. Combining practice and innovation, his brands stand for solid business while making selective risk investments, from music production for influencers to software products.
It is not for nothing that the parent company carries the slogan:
“Think Bigger”
The company portfolio includes, among others:
- Lukinski Real Estate
- Other real estate projects
- Social Media One
- FIV Magazine
- CM Models
- …
Virtual Speeches – Are you looking for the perfect speaker for your upcoming digital keynote, training or education? With our speaker agency you will find him or her. Learn a little more here, about digital lectures and our services for you. 100% digital, 100% variety of topics.
Knowledge transfer independent of location
The great advantage of virtual speaking, coaching and lectures is, of course, the location-independent transfer of knowledge. No matter where you are, no matter where your employees and managers are on the road, everyone can take part in such a virtual speaking appointment.
Even if there is a time difference, content can be retrieved again after the appointments, by mutual agreement for 24 hours or even longer.
Of course, this also saves a lot of time and effort in the organization. Accordingly, no speakers have to be flown in, employees travel to the event locations in a coordinated manner. All they need is Wi-Fi and a technical device.
Digitized lectures: Tools for 100+ participants
Many of our lectures have now been digitized and also prepared for virtual knowledge transfer. For this purpose, lectures are of course not transferred one-to-one from analog to digital, they are also methodically adapted so that the knowledge can also be conveyed in digital form.
Depending on what video capacities are needed, how many people are involved, different platforms are used for the appointment. Typically, for example, software tools such as Zoom from Microsoft, Meet from Google or even other tools.
From one-on-one coaching to a series of lectures with 100 participants.
Know-how transfer through adapted methodology
The methodologies and strategies of digital knowledge transfer differ from those of analog knowledge transfer. After all, many aspects are missing here, e.g. the direct audience interaction questions.
In digital coaching sessions, you will soon find that people are rather hesitant to ask questions. Accordingly, such questions, and of course other circumstances that digital coaching brings with it, must be addressed.
Same variety of topics: 100% digital
The great advantage, despite digitized courses, the variety of topics has remained the same. From A for sales promotion for marketing strategies to Z for target group analyses in personnel recruiting. Do you need innovations in a specific topic? Get in touch with our team and our contact persons, via phone or e-mail!
The most important topics at a glance:
Advantages: Virtual speeches, coaching, lectures
Let’s briefly summarize the main advantages of virtual lectures again here:
- Knowledge transfer independent of location
- Digitized lectures
- Know-how transfer through adapted methodology
- Adapted structures and processes
- Same variety of topics
The most common requests are for these higher-level topics:
Subject areas: Also available virtually
Here is an overview of the overarching themes.
- Executives
- Emotional intelligence
- Health
- Innovation
- Customer service
- Marketing / Sales
- Motivation
- Personal
- Personality / Success
- Politics
- Prominent
- Sports / Fitness
- Team building
- Technology
- University
- Economy
Know-how, at work and everywhere:
Digital avatars, virtual reality and AI – summing up innovations is often difficult. This headline at least makes it to “Digital Avatars: Virtual Reality (VR) and Artificial Intelligence (AI) in Advertising.” It’s all about virtual people, on Instagram, TikTok, YouTube. Millions of people follow them and their stories, every day. Yet the phenomenon just emerged 1, 2 years ago. Digitization does not only affect machines and software, but also society. A look at the hype: digital avatars.
Marketing, innovation and virtual worlds
When companies book speakers, it’s either to learn the basics(sales, leadership, personality,…). But sometimes it is also about innovations in the industry.
When it comes to virtual reality in media, it’s all new territory!
It becomes even more special with virtual avatars.
Virtual humans: AI brings avatars to life
Artificial humans, like Lu do Magalu or even Lil’Miquela, are taking the digital world by storm. Millions of young people follow them and their digital stories. Meanwhile, digital avatars present fashion, expensive watches, new cars, baby products.
What’s behind the hype? And how close are digital avatars to artificial intelligence? Our VR speaker was just interviewed at Online Marketing Rockstars, one of the biggest platforms when it comes to marketing and sales. That’s why we wanted to learn a little more about VR from our speaker!
Digitization is the topic! Economy, industry, even politics
Digitization is the topic! Economy, industry, even politics cannot avoid the digitalization of offices and authorities. However, digitalization does not only take place in the various economic sectors, as well as in politics, but also in society, as can be seen above in the example of Lu do Magalu or also Lil’Miquela, who together have almost 10 million followers.
Digitization in society, starts with the smartphone that really everyone has and goes to current trends and hypes, as well as virtual avatars.
On social networks like Instagram, YouTube and Twitter they have millions of fans. Yet the phenomenon has only existed for 1 or 2 years. Accordingly, something new is building up here, just as influencers were absolutely new for marketing departments seven or eight years ago. Today, they are absolute opinion leaders and no longer “only” influence the younger generation. Because at some point, the young generation will grow up and almost automatically become a target group with purchasing power.
Speak, communicate, AI (artificial intelligence)
Many large companies, advertising agencies and corporations therefore want to be on the topic of artificial humans, digital avatars from the beginning. Whether at trade fairs, for example, through the presentation or in advertising, in photos and in videos. They learn to speak, even communicate, keyword artificial intelligence. But let’s start at the very beginning.
Interview: Speaker Stephan Czaja
What is a virtual avatar?
Virtual avatars are artificially produced people who are in turn brought to life in photos and videos, through storytelling.
Virtual avatars go on a trip, show new outfits from coveted brands or just relax on the couch in the evening, with the little dog. By regularly publishing new content, i.e. posts, photos and videos, the content is shown to more and more people.
Ultimately, it’s as a sort of “series”, a “motion picture”, only in a new, digital form and integrated into real life.
At the same time, this opens up many new possibilities for productions. Being independent of places, independent of time, the risk of something going wrong with a production decreases accordingly.
Are there any best practice examples that are successful?
Meanwhile, there are a few, very successful examples of digital avatars.
In the US, for example, there is Lil’Miquela. She now has over 3 million followers, people who follow her. She has also had the biggest brand collaborations so far and, with really all the big-name brands, from Prada to Samsung. Meanwhile, she even has her own music videos. She was the first and is now also the ultimate when it comes to virtual avatars.
Worldwide, the most successful virtual influencer comes from Mexico. Her name is Lu do Magalu. She also has an extremely strong YouTube account! In Europe, noonoouri is the biggest, with almost 400,000 fans at the moment.
Why do virtual avatars work, who follows them?
As indicated before, ultimately it’s a big story told around avatars. Just pretty photos, that’s not enough. For example, the very first virtual influencer had her big break only when she kissed another model live, the world famous Bella Hadid, for the brand Calvin Klein. It was this video that created the hype so important.
That explains a lot. At the end of the day, it’s about building up a known person. It could be a young acting talent in Hollywood, who really knows if the person exists or not? Just like you never met famous Hollywood actors in real life, you will never meet virtual avatars in real life, but they will be constantly present in everyday life, through media and social media.
Then comes word of mouth, friends following this avatar, others talking about this avatar, media reporting about this avatar. More and more people and media jump on the bandwagon and that’s how the notoriety is created little by little.
How is the work for customers changing?
Clients have the advantage of absolute flexibility. For example, if 50 people need to be booked as a team to shoot a certain scene, say a helicopter flight over high mountains, then there is also a lot of risk. What happens if a model drops out? What happens if a cameraman drops out? What happens if an important piece of technical equipment doesn’t work?
Many risk factors that do not exist in a virtual production.
In addition, details can be adjusted later. The light was not good? No problem, it can be changed with a few parameters. The marketing department needs more laughs, no problem at all, made with few parameters. Put simply, really anything can be edited and reworked.
Weather conditions, wind, gravity, position of the sun,… There are no more limits to creativity.
In times of climate change, also a very strong argument, the CO2 savings. Let’s say the entire team flies to Cape Town for an advertising production, how many tons of CO2 are burned here alone? Virtual productions only consume a little electricity for computing power. This results in 0.0001% of the usual CO2 emissions.
Here is an example of the CO2 balance:
- From: Berlin (DE), BER
- To: Cape Town (ZA), CPT
- Round trip, economy class
- Approx. 19,200 km, 1 traveller
How much do you estimate? 100 kg, 200 kg, 500 kg?
CO2 amount: 3.2 t
For a team of 10, directly 32 tons of CO2 emissions, for a photo or video production, just for the flights.
But customers can also create their own digital avatars, which they then in turn equip with their own storytelling and bring to life. Especially for innovative industries, be it electric car mobility, smartphone manufacturers or even providers of trade fairs/trade fair construction, the scope is great, as is creativity.
Are there any drawbacks?
I think the biggest disadvantage is that there is no production live. Ultimately, a very unique spirit is created here, which is not only good for the team, but also for the entire marketing concept. That’s why virtual avatars are only a supplement to the previous production methods.
How much does a virtual campaign cost in comparison?
The comparison is relatively difficult, but if we want to summarize it briefly, small productions are relatively expensive, for example, if you only want to make a photo and that as a self-financed startup. But for big companies and big productions it is worth it, at the latest when you think about areas like production costs and usage rights. In addition, the possibilities go much further, so even products, such as fashion pieces, can be brought digitally to the digital models. So within hours, days, thousands of images and videos can be created. Super practical for large online shops that constantly have new collections in e-commerce.
How close are digital avatars to artificial intelligence?
Unfortunately, I can’t dig too deep into the topic box here yet, but we are on a very good path!
A fortnight ago we started a new production in Berlin, as a joint venture, here the main thing is to enable dialogue with real people.
That means input and output at the same time. A very, difficult challenge.
Simply explained, everyone probably knows Alexa from Amazon, I want to listen to a certain song, speak to the device and the device plays me this song. This is exactly what the dialogue system is about with digital avatars, just a bit more complex than the simple database search.
But there is still a long way to go before you can really call it artificial intelligence. But the important thing is that we are working on it so that it gets there as quickly as possible!
Contact and contact person
Do you have any questions about the workshops, speeches or would you like to get started directly? Here you will find our contact persons:
Virtual reality: VR, AI and digital avatars – When it comes to innovation in digital avatars, there are few as close as Stephan Czaja. Today saw the fifth interview in Germany with him, on the topic of digital avatars. Even better, even in the leading magazine for online marketing: OMR! How do digital avatars change marketing and advertising? What are the advantages, what are the disadvantages? An insight into the world of VR and a little, and more and more, AI:
The whole interview: Digital Avatars to AI
Read the full interview here
More interviews on the topic
Our expert has given some more exciting interviews and insights into the work, the first jobs and of course a little bit of the future.
Speaker: Digital Avatars / Influencers
Digital avatars, virtual reality and AI – summing up innovations is often difficult. This headline at least makes it to “Digital Avatars: Virtual Reality (VR) and Artificial Intelligence (AI) in Advertising.” It’s all about virtual people, on Instagram, TikTok, YouTube. Millions of people follow them and their stories, every day. Yet the phenomenon just emerged 1, 2 years ago. Digitization does not only affect machines and software, but also society. A look at the hype:
Speaker Real Estate – Buy, rent, avoid taxes and build wealth, through a property as an investment. The dream of millions of private individuals and thousands of salesmen, brokers and also those who are already “in” and perhaps already own their first or second property. In the field of real estate speaking there are different interest groups: Individuals, employees, institutions. When buying and selling houses, apartments, plots of land and apartment buildings, millions are quickly at stake – every tip that saves money or optimizes taxes is worth its weight in gold for the participants. Knowledge about financing, legal issues, but also taxes that arise when buying and selling real estate.
Buy: Capital investment and wealth accumulation
Very few real estate buyers have experience. Anyone who wants to build up assets cannot avoid the topics of buying real estate, real estate as an investment, renting and taxes.
No experience, lots of equity: What to do?!
Let’s now take a look at the potential of the sell side when we talk about “experience”. In Germany, only 270,000 properties are sold per year. So the market is not big when we talk about 80 million inhabitants. Every year, a maximum of 270,000 people can gain experience in buying a property. However, most of the real estate does not go to first-time buyers. Minus all the companies and institutions, such as insurance companies and other buyers, who acquire the majority of the real estate for sale, in the end only a fraction of the real estate remains for those who want to buy their first property.
So let’s say that 100,000 properties a year are sold to first-time buyers. Then it would take 800 years until all people have had experience with buying/selling a property.
Book speaker
The world is constantly changing. We find speakers who perfectly fit your topic.
Workshops, further training and coaching are “worth their weight in gold
Depending on expertise, i.e. previous experience, lectures, workshops and seminars are really worth their weight in gold! Let’s say the participant pays 1,000 or 2,000 euros, you save over 10,000 euros a year just through the entrepreneurial and tax approach. A calculation, which comes up fast. Thus, real estate beginners, but also advanced, can learn from the experiences, but also mistakes, of the “big ones”.
Speaking of “worth gold,” to clarify: For that, you could currently buy almost 7 ounces of gold, at the gold price of $1,807.94, which is about 1,500 euros. That’s 206 grams of pure gold.
Equity, financing, leverage from the bank (equity/external capital), different types of apartments, types of houses and of course locations (A-location, B-location, C-location), there is a lot to learn on the buyer side. Buying real estate, investment, renting, taxes, these are the most important topics for those who want to build their wealth with real estate.
If you want to become a real estate investor you don’t buy your own home, but a house or apartment to rent out. This way, tenants and the state take over a large part of the monthly costs you have to pay.
There is much to learn not only on the buyer’s side, but also on the seller’s side.
Sell: Trade and markets
Real estate trading is also psychology, just think of the negotiations with the seller side.
When selling real estate, it depends on several aspects, already in the preparation. Like the question: When is the right time to sell the property? How much is my property worth?
Over 68% of real estate is sold with real estate agents. This helps a lot if you don’t have expertise, because a lot can go wrong in the sales phase, just think of the property valuation. If the asking price is too high, it deters prospective buyers (sales time is extended; possibly pressure on the seller’s side). If the offer price is too low due to the real estate valuation, the seller loses a lot of money.
So you need to fully trust the agent, or build up knowledge in selling real estate yourself.
As mentioned earlier, in a country like Germany, only about 270,000 houses and apartments are sold each year. Considering the total population of 80 million, this is not a large number of transactions.
Seminars and speeches therefore focus on two target groups:
- Buyers who want to get to know the seller’s side, for advantages in negotiation and
- Those who want to sell real estate (significantly less), for example, through a spontaneous inheritance and have had no previous contact with the subject.
In addition, there are many real estate agents and salespeople who want to learn from the “big”, experienced ones. With real estate agents and -vertrieblern, it is mainly about marketing houses and apartments. It is not always about a lot of reach, the larger and more exclusive the property, the more likely it is to be sold off market.
Network building, analog and digital sales, from building signs to real estate portals, so to speak, to building exclusive networks that you need for larger properties, i.e. apartment buildings, neighborhoods, large building plots.
So there are different groups of people who resort to training and further education in real estate sales. Here, coaching pays off especially, after all, individual transactions are not about four-digit amounts, but about 7-digit, 8-digit transactions.
Condominium or apartment building: Real estate as a capital investment
However, before entering such spheres, most people start with their first property. Owner-occupancy or rental? That is often one of the first questions. As well as: How much equity do I need to buy a property?
Financing and the type of use in particular raise questions for many first-time buyers. Suppose someone has saved hard for five years to then buy their first property. What if a big mistake is made and the apartment is suddenly empty? What if you run out of capital and suddenly have to renovate?
Many sticking points that are at the beginning of the considerations, so to speak, in preparation for the first purchase of a property.
Once you have gone through this process and rented out your first property, you come to completely new , more complex issues, e.g. tax avoidance.
Taxes and tax avoidance
Income tax, trade tax, capital gains tax, speculation tax, real estate investors are subject to different types of taxes depending on the legal form of the company/companies you own. The most important and the A&O:
Taxes that you do not have to pay can be reinvested. Every reinvested euro brings you annual returns.
Tax avoidance is perfectly legal and everyone avoids taxes, even in the simplest tax return, when allowances are taken advantage of.
Tax avoidance is the big issue for all real estate owners. After all, taxes are the biggest item that real estate owners have to bear.
In lectures and coaching sessions, you learn everything from types of taxes that apply to income/profits to special types of taxes that are unique to the real estate industry. For example, the speculation tax for the real estate seller. Briefly explained: the speculation tax is incurred whenever a rented property is resold within 10 years (if we stay in the example of Germany). In addition, there are many other types of taxes, for example the real estate tax, which the real estate owner has to pay annually. Often confused with the land transfer tax, which for the buyer of a property, only once when the property is purchased.
Further, more in-depth coaching sessions then deal with more complex topics, for example also the possible legal forms, from the real estate GmbH to asset management, special real estate stock corporations (or similar REIT), to family foundations. For which kind of real estate, no matter if house or apartment, which legal form is most profitable for a single or several objects?
How to book a real estate speaker
Before every workshop, before every speech, there is a certain current state in the company that you as a manager, department head or employee would like to change. Our speakers offer the right know-how for you as a leader, manager and for your employees. In order for everything to be as efficient as possible for you, the topic, goals, tasks and results are clearly defined in advance.
Do you have any questions? Call us or write to us: Contact.
Know-how for managers, department heads and employees
It’s that easy to hire a keynote speaker for your real estate event.
- Send us your online request
- Joint discussions for goals / requirements
- Our experts send you speaker profiles and budgets
- You decide!
Advantages at a glance
These are your advantages at a glance.
- Meaningful speaker profiles
- Proposals of concrete lecture topics
- Lecture speaker videos
- Testing and verification of any availability
Real estate areas: Common topics
What are typical and common subject areas? Among the know-how areas of the X are:
- Project Management
- Real Estate Marketing.
- Real estate management
- Real estate financing
Speaker Real Estate: Contact
If you are looking for a coach / mentor, contact our speaker agency now.
The very first interview about our speaker agency! Now in five languages, in FIV Magazine. Our agency owner answers questions about trends, prominent speakers and also questions about becoming a speaker. How can you package your knowledge so that it is in demand by other people, companies and institutions? Read the whole interview in the magazine here: Speaker Agency and Part 2, Becoming a Speaker.
Speaker Agency: Work, everyday life and highlights
What does the everyday life of a speaker agency look like? Here it is mainly about reputation (a good, honest image), organization and customer management. In addition, there are ideas for lectures, travel planning and, of course, event organization, if the customer wants it.
In the interview, our owner answers questions about everyday life at the agency, the work behind the scenes of a speaker agency, but also the highlights, for example celebrity speakers.
Trends, celebrities and speakers will
Which topics are frequently booked by clients for lectures, workshops and further training? For the magazine, of course, even more important, what are the trend topics that are emerging right now? And of course it is once again about celebrities and celebrities.
But even more important was the big question, how do I become a sneaker? Many have expertise, whether it’s crafts or services, trade, business, politics. But how can you earn money with your knowledge? So to speak, earn money “without working”? After all, it’s all about information, not a 40 hour job.
In the interview there are many tips and also a checklist for becoming a speaker.
Read now in the magazine: The interview
The work of a speaker agency, trends, prominent speakers and lots of information and tips on becoming a speaker can now be found in the magazine:
Speaker Social Media – Are you looking for up-to-date, practical knowledge and know-how in social media marketing, both for employees and customers? Facebook, YouTube, Instagram, TikTok – social media is opening up a whole new world for companies, and it’s evolving faster than any marketing tool before it. So getting timely knowledge from experts is worth its weight in gold, after all, it’s about reaching millions, potentially even billions of people. Whether you’re a startup or an internationally networked bank, social media marketing is now part of corporate communications. Learn more about our speakers, lectures and workshops in social media marketing here.
History, community, channel building – What is social marketing?
You have a great idea, but hardly anyone knows about it? Already Henry Ford said (inventor of mass production of automobiles):
For every dollar you put into your product, you need to have another ready to spread the word!
Ergo: Advertising is important and advertising today is digital.
Establishment, further development and digitization
You already have social media channels but want more reach, more followers and more performance (sales)? Printed posters still serve their specific purpose today, but the future is online. Even more specifically in social media. So to speak, the extended, digital circle of friends, constantly and everywhere available, in your pocket, thanks to smartphone.
At the same time, social media marketing and the development of social networks are moving faster than any other medium before. Digitalization is playing its part, whether it’s electric car mobility, the diversification of end devices even without Big Data.
Book speaker
The world is constantly changing. We find speakers who perfectly fit your topic.
User data: Big Data for Targeted Marketing
Did you know that each registered user on one of the largest social networks is linked to over 7,000 individual pieces of data? There’s a lot more to the data package than your own profile – what do I like? Who am I friends with? When am I online? What device am I using (old smartphone, new smartphone)? Social networks give marketers a flood of data that was never there. As you can see, there’s a lot to talk about and discover in our social media speeches, training sessions and workshops.
Factual and potential knowledge (capable of forecasting)
People connect on social media through apps and websites. Data is collected through their interaction. Each new data package allows new links, thus providing not only factual but also potential knowledge.
For example, if you are friends with many people who hold a certain opinion, you might be receptive to products and services, but also opinions, that correspond to this (the “friends”). Advertising on social media works the same way. Due to the large amounts of data available, people can be targeted. For ideas, projects, companies, but also politics and parties.
But social marketing is not just about paid reach (ads), it’s also about organic reach, community building, through good content that users interact with.
Crossmedia: Target group, social networks and strategy
First and foremost, however, comes the setup. Especially with the multitude of social network providers, it is often important to focus on the most profitable social networks. This again depends on the product, special targeting on business portals like LinkedIn, extremely young target groups on TikTok or gamers and fans of video games on Twitch.
Depending on your company’s business model, strategies must be developed so that your social media concept is coherent and generates the greatest possible success / sales, in relation to the given marketing budget.
As you can see, in the subject of social media marketing, it differs greatly whether you want an impulse, or in-depth, specialized workshops, each anchored in a specific subject matter.
There are Facebook experts, YouTube experts, Instagram experts, experts for virality. Depending on the objective you are pursuing with your speaker, different strategies can be invented as to how the knowledge can be conveyed most effectively, to guests and / or employees.
In addition, there are links with existing marketing measures, crossmedia. Cross-media refers to the cross-media mix of marketing activities. For example, the accompanying social media campaign for the trade show or the TV commercial.
Community Management: Organic Growth
Whatever the marketing strategy, ultimately it’s always about building reach. The highest quality reach is organic. You get organic reach exclusively through good content.
Content creation according to target groups
Depending on the social network, content creation is extremely different. Just think about Instagram, here a simple photo can be enough. TikTok constantly needs new, very creative and moving content. YouTube, on the other hand, needs a long-term plan for video marketing. Here you can work with content that is over 10 seconds, even ten minutes, 20 or 30 minutes long.
Performance Marketing: Social Ads
Last but not least is performance, which means the distribution of paid content through social media ads and alternative forms of advertising, such as display ads on other platforms.
You already learned a lot about this in the introduction. Among them, for example, how targeted advertising is possible on social networks, through Big Data (by age, interests and much more). Remember? Every user leaves behind thousands of pieces of data when surfing, which can ultimately be used to address target groups extremely precisely.
The combination of community, content, but also performance, is the mix that matters in social marketing.
How to book a social media speaker
Before every workshop, before every speech, there is a certain current state in the company that you as a manager, department head or employee would like to change. Our speakers offer the right know-how for you as a leader, manager and for your employees. In order to make everything as efficient as possible for you, the topic, goals, tasks and results are clearly defined in advance.
Do you have any questions? Call us or write to us: Contact.
Know-how for managers, department heads and employees
It’s that easy to hire a keynote speaker for your social media event.
- Send us your online request
- Joint discussions for goals / requirements
- Our experts send you speaker profiles and budgets
- You decide!
Advantages at a glance
These are your advantages at a glance.
- Meaningful speaker profiles
- Proposals of concrete lecture topics
- Lecture speaker videos
- Testing and verification of any availability
Social Media Areas: Common topics
What are typical and common subject areas? Among the know-how areas of the X are:
- Internal / External Content,
- Organic / Paid Reach,
- Lead Generation,
- Market research
- Brand Awareness
Contact and contact person
Do you have any questions about the workshops, speeches or would you like to get started directly? Here you will find our contact persons:
Speaker Start Up – Start Up! company in the company – Together with our speakers, we developed a great new concept a few years ago, which now has more than 1,000 guests and listeners per year. In the section “Startup! Startup within the company”, we have focused on small and medium-sized companies as well as corporations that see their employees as a valuable resource for ideas and new business models. We have also modified the concept for colleges / universities that have high expectations of their learners. Here is an insight!
Speaking, workshop, mentoring and pitching.
In this way, employees can be retained, and extremely motivated employees can even develop further within the company. The highlight for you as a company: You are ultimately a partner in this new business idea. Here is a small insight into the seminar concept, which consists of either impulse speeches (1 day), or a complete workshop program with mentoring and pitching, over two days.
All in One.
Book speaker
The world is constantly changing. We find speakers who perfectly fit your topic.
Awakening entrepreneurial spirit: Motivation
Before we talk about technical terms, sales channels to be considered, resources and partners, legal issues such as patent protection, … first of all, it is about awakening the entrepreneurial spirit!
Often employees have been with the company for five years, ten years or even 20 years. The processes are entrenched but quietly, they (employees) may be tinkerers, developers or just have a good idea.
Especially in combination with existing channels, from purchasing to sales, finance and tax, that already exist in your company, a profitable business, in terms of future revenue and employee satisfaction.
Therefore the A&O at the beginning: Motivation
Awakening talents, even those that have fallen asleep
A simple comparison to sports, often people say 90% work, 10% talent. That’s exactly what we encourage and push in this program.
We are already talking to very motivated people, otherwise the employees would not be in your company for so long. This is exactly about this 10% talent (-development), how can we equip people with knowledge and skills in a short time so that you can develop your own business models?
The perfect introduction to these lectures are best practice examples, women and men who have made it, through diligence and work. If you develop an idea, validate it (that’s what the next steps are about), you just have to stick with it long enough, diligently expand your network and hone your productivity, then success comes almost automatically.
90% of companies fail after 5 years
Between the hundreds of slides again and again an important sentence
After five years, nine out of ten companies fail (90%)
Therefore step number one: motivation! This way the participants get to know the whole path, not only the idea and the possibly, maybe… Our goal: Directly develop strategic thinking, review step by step, with the goal of developing their own roadmap for success.
Finally, participants also prepare to become general managers.
Developing a business idea: Canvas as a tool
To ensure that participants gain the greatest possible knowledge in the shortest possible time (hours, not years), we rely on the“Lean Canvas” in our presentations. This is a variation of the Business Canvas, a somewhat more complex, or more in-depth form of planning a business idea.
Roughly, the Lean Canvas is about 9 fields, which are worked on by the participants. Simple questions, for example about the USP of the business idea, the unique selling point. First, there are questions about the basic benefits of the business idea, but even more important is the competition. After that, of course, the typical questions, such as about sales.
These 9 fields are linked together in such a meaningful way that participants can validate their business idea extremely well (i.e. check whether it is profitable), from start to finish. Possible weak points can thus be identified.
More importantly, is the business idea generally viable or should it be discarded? Because such decisions are also part of the future life of a CEO.
Time and workshop: Speaking XXL
Relative to typical speeches and presentations, depending on the client, these appointments are not limited in time to one hour. For example, one client has 250+ participants directly, who in turn are divided into groups of five, working on their individual projects / business ideas.
Example: 250 participants in Berlin
Let’s take a closer look at this example: Over 250 participants come together in Berlin to learn about the world of business ideas and their implementation over two days. Success stories, as well as risks and mistakes. On day 1 there are 3 lectures, between the lectures the participants work on their business idea. These work phases are accompanied by mentors, so that the participants can constantly ask questions and get new inputs to improve your business idea.
Already a month in advance, participants get time to hone their business ideas, so here, on the day of the presentation, they are really still sharpening their tips.
On the second day, the business ideas are presented (pitches).
Process summary: Accelerator Input
- Day
- Welcome, motivation and role models
- Lean Canvas, existing ideas + inputs from real life entrepreneurs.
- Pitch training and mentoring for individual business ideas
- Day
- Pitches of individual groups
- Feedback from mentors / investors
- Evaluation and ‘winners’ (depending on customer requirements)
Pitch to the company: Learn to present
Pitches briefly summarize a business idea. Here, too, there are various forms. For example, the elevator pitch, which usually lasts a maximum of one minute. A regular pitch in a company lasts 5 to 10 minutes, depending on how many questions there are from investors or from the employer.
Pitch times
- Elevator Pitch: 1 minute
- Pitch: 5-10 minutes
Already on the first day, all participants get valuable impulses on this topic, as shown in the schedule (above). On the second day you will get to know the practice.
Learning from others: Pitch to groups
Another advantage is that the participants see other teams presenting their business ideas. Accordingly, they can also make comparisons with their own presentation, presentation and moderation.
Retain and develop employees: Advantages HR
For motivated employees, this concept is a great way to develop themselves in your company. At the same time, it motivates other employees to think about how you could use their products, their network, their structures for new business ideas.
All this leads to the fact that their company is also modernized, positive reputation on the part of employees of the drives and ultimately increases sales.
Concept: For companies and universities
In the meantime, we have not only tested our concept in companies, but also together with colleges and universities, especially from Switzerland. Should you also want to prepare your students for future business life, with real practice from entrepreneurs and startups, this is an excellent way to impart practical knowledge.
How to book a start-up speaker
Before every workshop, before every speech, there is a certain current state in the company that you as a manager, department head or employee would like to change. Our speakers offer the right know-how for you as a leader, manager and for your employees. In order to make everything as efficient as possible for you, the topic, goals, tasks and results are clearly defined in advance.
Do you have any questions? Call us or write to us: Contact.
Know-how for managers, department heads and employees
It’s that easy to hire a keynote speaker for your startup event.
- Send us your online request
- Joint discussions for goals / requirements
- Our experts send you speaker profiles and budgets
- You decide!
Advantages at a glance
These are your advantages at a glance.
- Meaningful speaker profiles
- Proposals of concrete lecture topics
- Lecture speaker videos
- Testing and verification of any availability
Start-Up Areas: Common topics
What are typical and common subject areas? Among the know-how areas of the start-up are:
- Business plan
- Funding
- Trademark search
- Proof of Concept
Contact and contact person
You have questions about the workshops, speeches or would like to get started directly? Here you will find our contact persons:
Speaker
Keynote Speaker One
One
News
Email Funnel & Marketing: Speaker for Method, Marketing and Sales Promotion
About us: tasks, team and agency
Virtual lectures: Speakers for digital keynotes and continuing education
Digital Avatars: Virtual Reality (VR) and Artificial Intelligence (AI) in Advertising
VR, AI and digital avatars – Interview with an expert @ Online Marketing Rockstars / OMR
Customer Rating
4.9 / 5.0
average of the last 12 months. Survey after consultation
– online, by telephone or on site.
Do you have questions?
Consulting and ideas – All in one!
Neuromarketing: How consumers make decisions – Video
/in Marketing Sales, News /by CarenNeuromarketing – In this 17-minute TEDx Talk, Mr. Terry Wu gives an interesting and short talk on neuromarketing. Neuromarketing is the science that deals with consumer decisions. Extremely interesting to improve your own sales statistics. Dr. Terry Wu: Speaker and Topic Dr. Wu received his master’s degree in neuroscience from Duke University. He then received […]
Email Funnel & Marketing: Speaker for Method, Marketing and Sales Promotion
/in Marketing Sales, News, Online Marketing /by AlischaEmail Funnel – Newsletters have been around for over 30 years now. Many have long said newsletter marketing is dead, but in fact it still works extremely well. It’s even getting better, the methods have become extremely refined. What is an email funnel? How does an email funnel work? Learn from our experts. An overview […]
About us: tasks, team and agency
/in News /by L_kinskiKeynote Speaker One – Our agency has been in existence since 2018. Our greatest sense of achievement: even today, we have existing customers from the first year for whom we book speakers and organize them on request. We bring know-how and companies together. Here you can learn more about our speaker agency, our tasks and […]
Virtual lectures: Speakers for digital keynotes and continuing education
/in News /by L_kinskiVirtual Speeches – Are you looking for the perfect speaker for your upcoming digital keynote, training or education? With our speaker agency you will find him or her. Learn a little more here, about digital lectures and our services for you. 100% digital, 100% variety of topics. Knowledge transfer independent of location The great advantage […]
Digital Avatars: Virtual Reality (VR) and Artificial Intelligence (AI) in Advertising
/in Future Trends, Innovation, News, Social MediaSocial Media /by L_kinskiDigital avatars, virtual reality and AI – summing up innovations is often difficult. This headline at least makes it to “Digital Avatars: Virtual Reality (VR) and Artificial Intelligence (AI) in Advertising.” It’s all about virtual people, on Instagram, TikTok, YouTube. Millions of people follow them and their stories, every day. Yet the phenomenon just emerged […]
VR, AI and digital avatars – Interview with an expert @ Online Marketing Rockstars / OMR
/in Future Trends, Innovation, News /by L_kinskiVirtual reality: VR, AI and digital avatars – When it comes to innovation in digital avatars, there are few as close as Stephan Czaja. Today saw the fifth interview in Germany with him, on the topic of digital avatars. Even better, even in the leading magazine for online marketing: OMR! How do digital avatars change […]